Nike AM Verona
An immersive Oculus Quest VR experience created for Nike's official Air Max Verona launch at their Milan store, featuring photorealistic shoe visualization, real-time color customization, and a virtual environment inspired by singer Madame.
Nike AM Verona: VR Retail Experience
Developed for the official presentation of the Air Max Verona at the Nike store in Milan, this Oculus Quest application reconstructed the bedroom of young singer Madame in full 3D. Within a 3x3m in-store area, customers could explore the Air Max Verona in photorealistic quality across all color variants, accompanied by Madame's music.
Through a few intuitive questions, the experience also suggested the most suitable shoe model for each customer's personal style, turning a product launch into an immersive, personalized adventure.
This project demonstrates how 3D commerce can elevate the retail moment: 360-degree product visualization, real-time customization, and virtual environments that transform how customers connect with a brand.
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